Title : Technology in the promotion of breastfeeding
There are several advantages of breastfeeding for the mother-baby dyad, regarding prevention, promotion and recovery of health, despite the scientific evidence, early weaning is still a frequent reality and new education strategies are necessary to contribute for changes in this scenario. Therefore, a randomized clinical trial was conducted to evaluate the effectiveness of an educational kit for breastfeeding - “EBFK” in puerperal counseling. Participants were 104 puerperal mothers (intervention group = 52 and control group = 52) from a large private hospital in the city of São Paulo and they were monitored up to 60 days after the baby’s birth. The results of the study confirmed that, in fact, “concrete / manipulative” didactic materials used in the Educational Breast Feeding Kit, in addition to verbal guidance, helped to establish / incorporate the information provided on breastfeeding, being able to provide puerperal mothers with more practical skills when necessary. The relevance of the implementation of this strategy in health institutions, is to effectively contribute to the nursing team and the maintenance of exclusive breastfeeding for longer. It was also found that the support network during the puerperium was fundamental for the maintenance of Exclusive Breastfeeding. As well as, to identify the sociodemographic and obstetric profile of the puerperal users of private health services, enabling health professionals, better planning in line with this population, since data from this public are scarce in the literature, strengthening existing positive aspects and the implementation of effective and safe strategies for a better future for children.